SongsGenerally safe to useHuman-reviewed translation
"You Know Without Saying" (Choco Pie Jeong)
Original Korean title
말하지 않아도 알아요
"You Know Without Saying" is the beloved jingle for Orion's Choco Pie "Jeong" campaign, symbolizing the concept of Korean familial affection.
Originated around 1990Last updated: August 4, 2026
What does it mean?
Produced in 1989 and used throughout Choco Pie ads across the 1990s, this short jingle chorus set to the word "jeong" (a uniquely Korean sense of affection and attachment) stuck in the minds of generations. It has since been rearranged into many versions and is still used as a brand jingle today.
Where did it start?
From Orion's Choco Pie "Jeong" TV commercial jingle (1989 through the 1990s).
How is it used?
Hummed or quoted to express warmth or unspoken affection.
Ratings by context haven't been confirmed yet.