Igatan – 'Chew It, Tear It, Taste It, Enjoy It'
Original Korean title
이가탄 씹고 뜯고 맛보고 즐기고
'Chew It, Tear It, Taste It, Enjoy It' is the catchy jingle hook from an ad for the gum-health product Igatan, sung by trot singers Tae Jin-ah and Song Dae-gwan.
Originated around 2004Last updated: August 4, 2026
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What does it mean?
Around 2004, Myungin Pharm's gum-care product Igatan cast trot singers Tae Jin-ah and Song Dae-gwan for a jingle built around the line 'chew it, tear it, taste it, enjoy it.' The pair went on to serve as the product's exclusive models for years, and the jingle became a nationally beloved earworm. Despite advertising a gum-health product, its upbeat melody has been fondly remembered for a long time.
Where did it start?
Around 2004, Myungin Pharm's Igatan TV commercial, featuring Tae Jin-ah and Song Dae-gwan.
How is it used?
'Chew it, tear it, taste it, enjoy it' is quoted to mean thoroughly enjoying something.
Ratings by context haven't been confirmed yet.
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Igatan – 'Chew It, Tear It, Taste It, Enjoy It': 'Chew It, Tear It, Taste It, Enjoy It' is the catchy jingle hook from an ad for the gum-health product Igatan, sung by trot singers Tae Jin-ah and Song Dae-gwan.
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