Reborn Rich – Soonyang Group
Original Korean title
재벌집 막내아들 순양그룹
Soonyang Group is the fictional conglomerate at the center of the 2022 JTBC drama 'Reborn Rich,' which became a viewing sensation.
Originated around 2022Last updated: August 4, 2026
What does it mean?
The JTBC drama 'Reborn Rich,' which aired from November 2022, is a time-loop revenge story set around the fictional conglomerate 'Soonyang Group.' It was one of the most talked-about shows of the second half of 2022 and repeatedly broke its own ratings records. The name and setup of Soonyang Group itself became a huge online talking point, spawning countless parodies and memes.
Where did it start?
The fictional-conglomerate setting of the JTBC drama 'Reborn Rich' (aired November 2022).
How is it used?
Cited when discussing chaebol-drama clichés or buzzworthy shows.
Ratings by context haven't been confirmed yet.