Baek Jong-won's Alley Restaurant: The Hongtak Shop
Original Korean title
백종원의 골목식당 포방터시장 홍탁집
This refers to the dramatic turnaround story of the mother-and-son hongtak restaurant featured in the Pobangteo Market episode of Baek Jong-won's Alley Restaurant, widely cited as the show's best-ever outcome.
Originated around 2018Last updated: August 4, 2026
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What does it mean?
In the ninth solution location of SBS's "Baek Jong-won's Alley Restaurant" (November 2018), set in Seoul's Hongeun-dong Pobangteo Market, the owner of a mother-and-son-run hongtak (fermented skate and makgeolli) restaurant was called out for a careless attitude during Baek Jong-won's first visit, but turned things around completely by the end. The episode was such a sensation that it became the show's first to run for six full episodes, and after it aired, businesses like the market's pork-cutlet restaurant became nationally famous.
Where did it start?
From the Hongeun-dong Pobangteo Market episode of SBS's "Baek Jong-won's Alley Restaurant" (November 2018).
How is it used?
Frequently cited as a prime example of a small-business turnaround story.
Ratings by context haven't been confirmed yet.
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Baek Jong-won's Alley Restaurant: The Hongtak Shop: This refers to the dramatic turnaround story of the mother-and-son hongtak restaurant featured in the Pobangteo Market episode of Baek Jong-won's Alley Restaurant, widely cited as the show's best-ever outcome.
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