"I Loved a Friend of a Friend" (Hansol PCS 018 CM)
Original Korean title
친구의 친구를 사랑했네
"I Loved a Friend of a Friend" was an emotionally resonant Hansol PCS 018 mobile-carrier ad that used a Lee Seung-chul ballad as its jingle.
Originated around 1997Last updated: August 4, 2026
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What does it mean?
In 1997, Hansol PCS used Lee Seung-chul's song "I Loved a Friend of a Friend" as the jingle for its 018 brand commercial, creating an emotional mood. It's often cited as an example of borrowing a popular ballad for advertising to softly convey a brand's image. Despite the song's popularity, the 018 brand itself later disappeared when it merged into KTF.
Where did it start?
From a 1997 Hansol PCS 018 TV commercial featuring Lee Seung-chul's song.
How is it used?
Cited as an example of emotional marketing that repurposed a ballad as an ad jingle.
Ratings by context haven't been confirmed yet.
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"I Loved a Friend of a Friend" (Hansol PCS 018 CM): "I Loved a Friend of a Friend" was an emotionally resonant Hansol PCS 018 mobile-carrier ad that used a Lee Seung-chul ballad as its jingle.
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