Chung Ju-yung's Cattle Drive to North Korea
Original Korean title
정주영 소떼 방북
Chung Ju-yung's Cattle Drive to North Korea refers to the moment Hyundai founder Chung Ju-yung led 1,001 cattle across the border at Panmunjom.
Originated around 1998Last updated: August 4, 2026
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What does it mean?
In June and October 1998, Hyundai Group honorary chairman Chung Ju-yung crossed Panmunjom into North Korea twice, leading 1,001 head of cattle each time - a symbolic scene broadcast live by outlets including CNN. Tied to Chung's personal history as a refugee from the North, the event is still recalled as one of the defining images of inter-Korean exchange.
Where did it start?
Hyundai Group honorary chairman Chung Ju-yung's visits to North Korea (June 16 and October 1998).
How is it used?
Cited as a metaphor for a bold decision or an extravagant gesture.
Ratings by context haven't been confirmed yet.
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Chung Ju-yung's Cattle Drive to North Korea: Chung Ju-yung's Cattle Drive to North Korea refers to the moment Hyundai founder Chung Ju-yung led 1,001 cattle across the border at Panmunjom.
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