Pocari Sweat 'La La La'
Original Korean title
포카리스웨트 라라라
Pocari Sweat's 'La La La' is a jingle-driven 2001 ad shot in Santorini that made actress Son Ye-jin an icon of innocent, girl-next-door charm.
Originated around 2001Last updated: August 4, 2026
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What does it mean?
In 2001, a Pocari Sweat commercial starring actress Son Ye-jin was shot against the backdrop of Santorini, Greece, featuring the jingle 'tara-riri, la-la-la-la, if you like me.' Her innocent, wholesome image — riding a bicycle in a white dress — made the ad a huge hit. Son Ye-jin was cast again in 2007 and 2008, making her the only 'Pocari Girl' ever signed to the role twice.
Where did it start?
2001 TV commercial for Dong-A Otsuka's Pocari Sweat, starring Son Ye-jin.
How is it used?
People hum the 'la la la' jingle to express a refreshing summer feeling.
Ratings by context haven't been confirmed yet.
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Pocari Sweat 'La La La': Pocari Sweat's 'La La La' is a jingle-driven 2001 ad shot in Santorini that made actress Son Ye-jin an icon of innocent, girl-next-door charm.
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