Baby Shark Challenge
Original Korean title
아기상어 챌린지
The Baby Shark Challenge is a dance challenge where people copy Pinkfong's "Baby Shark" dance and post it on social media.
Originated around 2018Last updated: August 4, 2026
What does it mean?
In the summer of 2018, the dance version of Pinkfong's "Baby Shark" exploded in popularity across the US and Europe, growing into a challenge that even celebrities took part in. Stars like Ellen DeGeneres and James Corden joined in, and in Korea too the song's addictive hook became a topic of conversation not just among children but adults as well.
Where did it start?
SmartStudy's (Pinkfong's) "Baby Shark Dance" video, first posted in 2016 and spread as a challenge in 2018.
How is it used?
Cited as an example of the global success of Korean content.
Ratings by context haven't been confirmed yet.