The 'Mirun-i' Incident
Original Korean title
미룬이 사건
The Mirun-i Incident is the awkward moment when singer Lee Je-gyu tried to get the crowd to sing along to his new song 'Mirun-i' at a YouTube fan festival, and no one joined in.
Originated around 2024Last updated: August 4, 2026
What does it mean?
Released in May 2024, Lee Je-gyu's song 'Mirun-i' is about someone who starts things but never finishes them. At a YouTube Fan Fest Korea stage, Lee shouted 'Mirun-i!' to get the crowd singing along, but with no response from the audience he ended up dancing alone in an awkward moment that went viral on social media, later becoming the spark for several spin-off challenges, including the Avocado Challenge.
Where did it start?
Singer Lee Je-gyu's stage at YouTube Fan Fest Korea, May 2024.
How is it used?
Used to describe an embarrassing situation with no audience response.
By context
- On public social media
- Context matters
- At work
- Context matters
- With family
- Context matters
- With friends
- Generally safe to use
What should I be careful about?
Since it's based on a specific singer's stage failing to land, avoid using it in a mocking tone.