Dubai Chocolate Syndrome
Original Korean title
두바이초콜릿 신드롬
Dubai Chocolate Syndrome refers to the pistachio cream chocolate trend that spread through TikTok and swept Korea in 2024.
Originated around 2024Last updated: August 4, 2026
PLUS TRANSLATION DESK
The translation for this language is already current and reviewed.
What does it mean?
The trend began in December 2023 when a video from a Dubai chocolate brand went viral on TikTok for months, before landing in Korea in the summer of 2024. Convenience stores across the country sold out repeatedly as people searched for the chocolate, filled with kadayif (Middle Eastern shredded pastry) and pistachio cream. The craze even caused pistachio prices to spike.
Where did it start?
A TikTok video out of Dubai spread starting in late 2023 and became a trend in Korea in 2024.
How is it used?
Used when talking about trending desserts or viral items from abroad.
Ratings by context haven't been confirmed yet.
PLUS USE KIT
A use kit for this meme
Explain to a friend
Dubai Chocolate Syndrome: Dubai Chocolate Syndrome refers to the pistachio cream chocolate trend that spread through TikTok and swept Korea in 2024.
Post caption
Plus turns this meme's meaning and usage signals into text you can actually send.
Safety check
Plus turns this meme's meaning and usage signals into text you can actually send.
Go from reading a meme to using it
Unlock the use kitGLOBAL MEME PASSPORT
Where does this meme travel?
The page language is not the same thing as a meme's origin or market. Only reviewed market facts appear here.
Connected local variants
Explore other reviewed entries in this meme family.
No reviewed local variant is connected yet.