"What Matters Is an Unyielding Heart"
Original Korean title
중요한 건 꺾이지 않는 마음
"What matters is an unyielding heart" is the rallying phrase that came to symbolize South Korea's national football team at the 2022 Qatar World Cup.
Originated around 2022Last updated: August 4, 2026
What does it mean?
Originally used within esports fandoms, the phrase spread rapidly after South Korea's national team overcame poor results against Uruguay and Ghana to advance to the round of 16 with a dramatic comeback win over Portugal at the 2022 Qatar World Cup group stage in November-December 2022. Repeated in the media, on social media, and in advertising as the abbreviation "Junggkkeokma," it became a defining catchphrase of the latter half of 2022. It continues to be widely used as a vow not to give up in difficult situations such as sports, exams, or job hunting.
Where did it start?
A rallying phrase that gained renewed attention during South Korea's run to the round of 16 at the 2022 Qatar World Cup.
How is it used?
Can be used by anyone as a vow or word of encouragement not to give up in difficult situations.
Ratings by context haven't been confirmed yet.