"You've Worked Hard, Now Go"
Original Korean title
열심히 일한 당신, 떠나라
A 2001 Hyundai Card ad tagline that became a byword for encouraging people to take a vacation.
Originated around 2001Last updated: August 4, 2026
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What does it mean?
The tagline "You've worked hard, now go," from a 2001 Hyundai Card commercial starring Jung Joon-ho and Jang Jin-young, became a common expression for urging someone to take a trip or vacation. It continued to be referenced and parodied in travel-related copy long after the ad aired.
Where did it start?
A tagline from a Hyundai Card TV commercial contrasting actors Jung Joon-ho and Jang Jin-young sweating through hard work with a scene of them heading off into nature, set to Simon & Garfunkel's "The Boxer." The stylish, fresh visuals made the ad a sensation and turned the line into a catchphrase; during later corporate restructuring waves, it was even twisted into "You've worked hard, now leave (the company)." The ad is understood to have aired in 2001, though major coverage of its popularity was published in 2002.
How is it used?
Can be quoted directly when encouraging someone to take a vacation or trip.
Ratings by context haven't been confirmed yet.
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"You've Worked Hard, Now Go": A 2001 Hyundai Card ad tagline that became a byword for encouraging people to take a vacation.
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