Sleep Tight, Dream of Me
Original Korean title
잘자 내꿈꿔
"Sleep Tight, Dream of Me" is a catchphrase from a 1999-2000 TV commercial that became a widely used goodnight greeting.
Originated around 1999Last updated: August 4, 2026
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What does it mean?
In a 1999 ad for KTF's email service, singers Jo Sung-mo and Lee Jung-hyun played a couple saying goodbye, ending with the flirtatious line "sleep tight, dream of me" ("jalja nae kkumkkwo"). The ad's sparkly teddy bear also became a huge hit, with the "dream-of-me bear" toy becoming a near-essential item among students. Roughly 200 parody versions mimicking the delivery in celebrities' voices reportedly circulated on TV and radio, and the line ranked among the top catchphrases of 1999 -- a prime example of an ad tagline becoming an everyday greeting.
Where did it start?
From a 1999 KTF email-service TV commercial starring Jo Sung-mo and Lee Jung-hyun.
How is it used?
Can be used as-is as a goodnight greeting between close friends.
Ratings by context haven't been confirmed yet.
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Sleep Tight, Dream of Me: "Sleep Tight, Dream of Me" is a catchphrase from a 1999-2000 TV commercial that became a widely used goodnight greeting.
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